I’ve always been drawn to stories, not just telling them, but understanding how they connect with people.

I started working at Blockbuster when I was 16, and later interned at MTV Canada after completing my studies in Broadcasting and Film. These early experiences shaped how I understand media, culture, and audience behaviour. I then went on to study Communications and Digital Media, building a foundation in storytelling, marketing, and creative strategy.

Over the past decade, I’ve worked across content, branding, and marketing, helping businesses and creative projects grow through intentional storytelling and real-world connection.

My work sits between digital and physical worlds, always grounded in how something feels, not just how it looks.